The 2022 Catalogue was an opportunity to provide a fresh new look. The client was not sure what direction they wanted to go in. They initially thought if it looked slightly different to the 2021 catalogue, that it would suffice. I offered 2 concepts, one that was similar to their previous catalogue and another that I recommended.
Image below: Presented concepts similar to their 2021 catalogue to show them what the catalogue would look like in a similar design to their existing design.
Image after below: My suggested concepts. I was going for a family friendly look with thick and large bubbly typefaces. I wanted to also explore a "scrapbook/notebook" concept, the idea of collectibles and scrapbooking as a way of nostalgia as the clientele sells very nostalgic products.
For the concepts, I had hand-drawn many assets to explore various design concepts. These are my own assets I custom drew for this specific project.
I'll spare the revision details.... but the client ended up going with my suggested concept!
Below are the mock ups of the approved design (with revisions already made - this being they preferred a black background instead of my suggested graph paper idea.)
It's not over yet... stay tuned for the next project, I will be sharing a few add-ons stemming from this project!
Thank you for viewing so far! Appreciations are appreciated! <3
